SIMA Announces Cheryl Higley as new Director, Education & Content

By Brian Birch posted 08-13-2018 12:19

Cheryl Higley
SIMA is excited to announce a new and more enhanced role for Cheryl Higley, previously Editorial Director of Snow Business magazine.

Effective August 13th, 2018, Cheryl has taken the role of Director, Education and Content for SIMA. Cheryl will still oversee creation of all core content in SIMA's Snow Business magazine, and additionally she will direct all critical educational planning initiatives related to SIMA's Snow and Ice Symposium, regional events, and webinars. 

Since 2005, Cheryl has focused on the professional Snow & Ice Industry. She brings a wealth of industry knowledge and a keen eye for developing strategies for content and education that improve the lives and operations of snow professionals. Her love of the industry, and the people in it, will foster great relationships and new ideas for growth and development.

She can be reached at anytime at