SIMA Announces Ellen Lobello in new role as Manager, Education and Credentials

By Brian Birch posted 08-14-2018 14:33

A long-time SIMA staffer since 2007, Elly will be transitioning out of managing all of SIMA’s communications and into a more focused role in education. Her consistency and focus will be a driving force in managing all the details related to planning SIMA’s educational programs, including the Snow & Ice Symposium, Season Opener, Snow Safety Week, and association webinars.

Elly will continue to oversee and manage the SIMA Certified Snow Professional and Advanced Snow Management credentialing programs, with a focus on administrative oversight and alignment with ANSI requirements for the ASM certificate programs.

Elly will also officially be opening the ‘SIMA West’ wing, as she and her family move west to Colorado Springs, CO, where she will continue to contribute as a key component of the SIMA team as a remote staffer.

If you have ideas for educational programming or questions about credentials in the snow industry, email