2022 Educational Webinars

By Brian Birch posted 01-14-2022 16:51



After a one-year hiatus (thanks again, 2021!), quarterly webinars are back here at SIMA. Each 1-hour webinar is free to SIMA members, we just ask for a simple RSVP. All webinars will take place at noon EST.

Quickly RSVP for all 4 webinars now and get zoom confirmations for each, so you can add them to your calendar and never miss a beat!

February 9
In-Season Snow Sales
Garrett Smith, WNY Snow Removal & Pitch + Pivot

During the season, the focus naturally shifts to servicing existing clients’ sites; but don’t neglect planning for in-season sales and marketing — even if your current routes are packed tight. Garrett will review areas of opportunity for in-season sales and marketing that can ensure you hit your goals, add new revenue and put you in the driver’s seat for the following season.

April 14
Pricing for 2022 & Beyond
Steve Steele, Bruce Wilson & Co.

Pricing is one of the core foundational practices any business must be successful at to be profitable. In this 1-hour session we will explore basic pricing concepts and strategies, then discuss how good processes, systems and communication factor into overall success. We will conclude with a discussion on contractual considerations that can help provide some protection from unforeseen challenges such as blizzards, rising inflation, escalating fuel prices and slip and fall liability.

October 12
Property Management Communications
Speaker TBD

November 9
Benefits of a Job Safety Analysis for Snow Operations
Speaker TBD

Hope to see you online!