The 2019 Snow & Ice Symposium held in Grand Rapids, MI, feels like it happened an eternity ago. Little did we know that it would be the last time our loyal SIMA members and supporters would be able to gather and do what we love — talk snow, even during the summer. A virtual Symposium filled the void somewhat in 2020 for those who took part in it. We were pleased with the event, but we know it’s not the same as gathering the masses for a four-day celebration of this resilient industry.
With a year of virtual events behind us, the SIMA staff knew that we had to do whatever we could — even if it meant stepping out of our comfort zone — to host the Symposium live and in person in 2021. And this year’s Best Show in Snow is going to look like nothing we’ve ever done.
New format, same great event
With event capacities still in place during our planning, we decided that smaller shows strategically located in key areas of SIMA member population density were a better risk than to bet all our hopes and resources on one large event that was an outbreak away from cancellation.
And that’s how the four Symposium Roadshows were born. They’re going to have all the great things people love about the show (education, networking and trade show), just in a smaller footprint: 2.5-day events in Minneapolis, MN; Philadelphia, PA; and Cleveland, OH (2 events).
Our hope is that the roadshows will attract not only previous attendees but also those who’ve never attended because of time, distance and cost. Closer proximity may also allow companies to reward key team members with an opportunity to experience outstanding education and networking with like-minded peers.
All of the details are in the brochure. It has been a massive undertaking for the Symposium staff to bring these events to life. We’re counting on you to take a chance on a nearby Roadshow … we can’t wait to see you!